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Mar 2, 2020

Kidney Foundation Kicks Off Kidney Health Month with Second Annual #SixDegreeChallenge

Following last year’s inaugural campaign, culminating in over $31,000 raised for kidney disease research and patient support, the Kidney Foundation is launching the second iteration of its successful #SixDegreeChallenge on Sunday, March 1. Building on last year’s campaign, this year’s social challenge widens the net by calling on all Ontarians to help reduce the high burden of kidney disease by showing their support online and challenging others to do the same.

Garnering support last year from notable Canadians such as Miss Intercontinental Canada (2014) Delaney Holley, musical icon Tom Wilson, renowned vocal group The Tenors, musical artist Bif Naked, and CityNews reporter Cristina Howorun, the #SixDegreeChallenge aims to keep the momentum going and continue raising awareness across Ontario in 2020. This year, alongside Holley and Howorun, official local ‘Challengers’ across the province are joining the conversation during Kidney Health Month this March to bring this often-invisible disease to the forefront.
 
Four million Canadians - that’s one in 10 - are affected by kidney disease, but whether personally connected to it or not, all Ontarians can show their support by joining the #SixDegreeChallenge on Instagram, Twitter, and Facebook, beginning March 1. ‘Challengers’ can participate by posting a picture of themselves throwing up “the six” (holding up six fingers) and tagging six friends in the caption, nominating them to do the same.

In addition to the challenge, Canadians are also encouraged to make a donation to support The Foundation’s programs and research for those affected by the disease on the 24-hour day of online giving on World Kidney Day, March 12.  Donations can be made online or by calling 1-800-387-4474.
 
For more information on the #SixDegreeChallenge and to make your donation on March 12, visit SixDegreeChallenge.com. All funds raised will benefit The Kidney Foundation, which offers programming and services to Canadians affected by kidney disease and funds kidney research.


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